Burney Drake, Chairperson
Melton Arant, Pastor
John Parker
Frank Crenshaw
April Haynes
Lisa Link
Denise Wall
 

INTRODUCTION

Local church communications is a ministry that does many things:

  • shares the church’s story with the public,
  • creates an image of the church and the congregation,
  • builds community within the church, creates excitement,
  • builds pride in the church and the denomination,
  • promotes opportunities and resources,
  • maintains two-way communication (story telling and story listening) with the congregation and with the community,
  • provides information the congregation needs to make informed decisions,
  • helps make the church’s vision come alive in people’s thoughts, words, and actions.

Church communications is driven by the belief that people are important to God.

In its broadest sense, church communications is the sum total of everything we do, say, or show. Churches are constantly communicating, whether they mean to or not. Intentionally communicating is the cornerstone of an effective communications ministry.

Brought down to one goal, church communications works with all the other ministries of the church to reach out and bring people into a relationship with each other and Jesus Christ. Just as Mary was instructed to “Go, tell”

—From Guidelines for Leading Your Congregation: Communications, 2005-2008 (Cokesbury, 2004), p.7. Copyright © 2004 by Cokesbury. Used by permission.

RESPONSIBILITIES

Your role is to employ communications ideas and tools to share the story of the church—its ministries, programs, opportunities, people, and faith. You are part of a leadership team that brings to life the vision and mission of the local church. Your hats may include what is known in the secular world as “marketing,” “advertising,” and “public relations,” both within the church and in the community. You will be sharing information that can build pride in the church by telling what the church and denomination are doing to change lives and to live out their mission in the world, and you will be lifting up opportunities for involvement and enrichment.

—From Guidelines for Leading Your Congregation: Communications, 2005-2008 (Cokesbury, 2004), p.8. Copyright © 2004 by Cokesbury. Used by permission.

TASKS OF THE COMMITTEE

Responsibilities and tasks of the communications committee include:

  • Overseeing communication between the church and its members through print and electronic mediums (newsletters, brochures, flyers, bulletin boards and displays, telephone contacts, audiovisuals and the church website).
  • Promoting the church and church-sponsored events to the surrounding community.
  • Developing of a public relations or communications plan for both church members and for the surrounding community.
  • Coordinating of contacts between the church and the media in your community (newspapers, advertising media, radio and television, signs and billboards).
  • Cooperating with district and conference offices to promote special programs, benevolences, and resources.
  • Communicating with persons responsible for communications at the district and conference levels about events happening in your local congregation (for district or conference newspaper, etc.).
  • Providing counsel and direction to ministries within the church about how to promote the events and services these ministries provide for the congregation.

–Adapted from Guidelines for Leading Your Congregation: Communications, 2005-2008 (Cokesbury, 2004), p 9;  and Job Descriptions & Leadership Training for Leaders in Local Church Congregations, 2005-2008 (Discipleship Resources, 2004).